Looking for a

Product MarketingManager

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Lyon area

About SMADE

In the field of orthopedic surgery, manufacturers are increasingly demanding solutions to collect data and meet the challenges of patient health and inventory management. SMADE provides smart tracking solutions integrated into surgical trays that transmit key data to our platform (the S-HUB), to enable faster inventory controls, smoother operations, better regulatory compliance and increased patient safety.

SMADE is also a work environment built by those who like to collaborate and innovate, for those who want to evolve and solve, for those who care and for those who dare, for those who have the ambition to take up the great challenges of the future.

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We are looking for...

We are looking for our Product Marketing Manager to join the team in Lyon (France) !

SMADE is launching a highly innovative solution on the market of medical devices and reinforces teams to sustain its growth.

As a Product Marketing Manager, you will be in charge of strategic marketing (market knowledge, marketing campaigns thinking and planning) and operational marketing (marketing campaigns implementation).

Your role will be cross-functional at SMADE, so you will get the opportunity to work with many of us: from the whole Business Development team to the Solutions Manager (IT and software).

At SMADE, we advocate accountability! You will be responsible for all of your own projects. Also, you will be required to work proactively and autonomously.

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Your missions

  • Leverage your knowledge of the market and of SMADE solutions to define clear marketing campaigns, with quantifiable objectives
  • Manage the implementation of marketing campaigns (communication plans, packaging, creation and/or order of needed materials)
  • Share results from your campaigns to the rest of the team and draw strategic recommendations out of identified outcome

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  • Find innovative and creative ways to collect the client's voice to deal with your market understanding in depth and refine strategic recommendations.
  • Pilot and guide new solutions’ launch on the market by designing the marketing content that best highlights the SMADE value
  • Work in close collaboration with the business team (BD Lead, Customer Success Manager, Onboarding Specialist) to anticipate and develop the required material for meetings with customers

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What you will need

‘Must have’
  • Master degree in a high ranked business school and university in marketing and/or innovative business / entrepreneurship
  • Strong experience (3-4 years) in Operational Marketing in a tech company (SaaS) and understanding fundamentals and marketing principles which allow you to pilot efficient and creative marketing campaigns
  • You are a natural leader and storyteller, an excellent communicator with excellent writing and presentation skills (Slides, Powerpoint). You like to convince and highlight product’s value to the market
  • You are interested in strategic as well as operational marketing. You are curious, think outside of the box and creative. You are data driven, detail-oriented and suggest proactive recommendations and like to be on the field
  • Native or bilingual in English is a high requirement (both oral and written)
  • You are curious and show a real interest in new technologies, MedTech innovations and the health industry
‘Nice-to-have'
  • Past experience in a start-up / early stage and high growth environment
  • Knowledge and practice of agile methodologies
  • Google Adwords, Linkedin Campaigns, trade shows organization,...

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How to become a SMADER?

You are in the right place if you set high standards for yourself, if you are a passionate person, if you like innovation and challenges, if you are enthusiastic, curious and have an entrepreneurship spirit, if you are a challenger who takes initiative and if you are solution-oriented.

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Apply for this Job

Full time
Lyon area
Posted 3 days ago

Looking for a

Product Marketing
Manager

Lyon area

About SMADE

In the field of orthopedic surgery, manufacturers are increasingly demanding solutions to collect data and meet the challenges of patient health and inventory management. SMADE provides smart tracking solutions integrated into surgical trays that transmit key data to our platform (the S-HUB), to enable faster inventory controls, smoother operations, better regulatory compliance and increased patient safety.

SMADE is also a work environment built by those who like to collaborate and innovate, for those who want to evolve and solve, for those who care and for those who dare, for those who have the ambition to take up the great challenges of the future.

We are looking for…

We are looking for our Product Marketing Manager to join the team in Lyon (France) !

SMADE is launching a highly innovative solution on the market of medical devices and reinforces teams to sustain its growth.

As a Product Marketing Manager, you will be in charge of strategic marketing (market knowledge, marketing campaigns thinking and planning) and operational marketing (marketing campaigns implementation).

Your role will be cross-functional at SMADE, so you will get the opportunity to work with many of us: from the whole Business Development team to the Solutions Manager (IT and software).

At SMADE, we advocate accountability! You will be responsible for all of your own projects. Also, you will be required to work proactively and autonomously.

Your missions

  • Leverage your knowledge of the market and of SMADE solutions to define clear marketing campaigns, with quantifiable objectives
  • Manage the implementation of marketing campaigns (communication plans, packaging, creation and/or order of needed materials)
  • Share results from your campaigns to the rest of the team and draw strategic recommendations out of identified outcome

  • Find innovative and creative ways to collect the client’s voice to deal with your market understanding in depth and refine strategic recommendations.
  • Pilot and guide new solutions’ launch on the market by designing the marketing content that best highlights the SMADE value
  • Work in close collaboration with the business team (BD Lead, Customer Success Manager, Onboarding Specialist) to anticipate and develop the required material for meetings with customers

What you will need

‘Must have’
  • Master degree in a high ranked business school and university in marketing and/or innovative business / entrepreneurship
  • Strong experience (3-4 years) in Operational Marketing in a tech company (SaaS) and understanding fundamentals and marketing principles which allow you to pilot efficient and creative marketing campaigns
  • You are a natural leader and storyteller, an excellent communicator with excellent writing and presentation skills (Slides, Powerpoint). You like to convince and highlight product’s value to the market
  • You are interested in strategic as well as operational marketing. You are curious, think outside of the box and creative. You are data driven, detail-oriented and suggest proactive recommendations and like to be on the field
  • Native or bilingual in English is a high requirement (both oral and written)
  • You are curious and show a real interest in new technologies, MedTech innovations and the health industry
‘Nice-to-have’
  • Past experience in a start-up / early stage and high growth environment
  • Knowledge and practice of agile methodologies
  • Google Adwords, Linkedin Campaigns, trade shows organization,…

How to become a SMADER?

You are in the right place if you set high standards for yourself, if you are a passionate person, if you like innovation and challenges, if you are enthusiastic, curious and have an entrepreneurship spirit, if you are a challenger who takes initiative and if you are solution-oriented.

Apply for this Job

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